This website uses cookies

We use small files called cookies, that are placed on your computer to ensure proper functionality of this website. The site also uses cookies to collect anonymous information that is used to analyze site traffic.

A cookie is a small text file that is placed on your computer or mobile device when you visit our website. Cookies are processed for as long as necessary to use them. None of our cookies collects or contains information that is personal data and therefore does not allow you to be identified in any way. If you do not allow cookies in your browser, then some features of our website may not work as you expect. You can find more information about the cookies we use on this page.

Privacy Policy

I. Basic Provisions

The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: “GDPR”) is:

IMEDEX s.r.o., with registered office at Kladská 1092/1a, Slezské Předměstí, 500 03 Hradec Králové, identification number: 27510204 (hereinafter referred to as the “Administrator”)

The contact details of the administrator are Mgr. Jaroslav Dufka, no. 223, 503 46 Librantice

Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The controller has not appointed a data protection officer.

II. Sources and categories of personal data processed

The controller processes personal data that you have provided to it or personal data that the controller has obtained as a result of your order/reservation (or other interaction within the website).

The controller processes your identification, contact and data necessary for the performance of the contract.

III. Lawful basis and purpose of the processing of personal data

The lawful reason for processing personal data is:

  • performance of the contract between you and the controller pursuant to Article 6(1)(b) GDPR,
  • the controller’s legitimate interest in providing direct marketing pursuant to Article 6(1)(f) of the GDPR,

Your consent to processing for the purpose of providing direct marketing pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services in the absence of an order for goods or services.

The purpose of the processing of personal data is

  • processing of your order / reservation and the exercise of rights and obligations arising from the contractual relationship between you and the controller; when ordering / booking, personal data are required that are necessary for the successful processing of the order / reservation (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data, it is not possible to conclude the contract or its performance by the controller,
  • sending commercial communications and doing other marketing activities.

There is no automatic individual decision-making by the controller within the meaning of Article 22 GDPR.


The controller stores personal data

  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship).
  • for a period of time before consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 10 years if the personal data is processed on the basis of consent.
  • After the expiry of the retention period, the controller shall delete the personal data.

V. Recipients of personal data (subcontractors of the controller)

Recipients of personal data are persons

  • involved in the delivery of goods/services/making payments under the contract,
  • providing e-shop operation services and other services in connection with the operation of the e-shop,
  • providing marketing services.

The controller intends to transfer the personal data to a third country (non-EU country) or an international organisation. The recipients of personal data in third countries are mailing service providers.


Under the terms of the GDPR, you have

  • the right of access to your personal data under Article 15 GDPR,
  • the right to rectification of personal data pursuant to Article 16 GDPR or restriction of processing pursuant to Article 18 GDPR.
  • the right to erasure of personal data pursuant to Article 17 GDPR.
  • the right to object to processing under Article 21 GDPR; and
  • the right to data portability under Article 20 of the GDPR.
  • the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Article III of these Terms.

You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VII. Personal Data Security Terms and Conditions

The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.

The controller has taken technical measures to secure data storage and storage of personal data in paper form.

The controller declares that only persons authorised by it have access to the personal data.

VIII. Final Provisions

By submitting an order from the online order form, you confirm that you are aware of the terms of the privacy policy and that you accept it in its entirety.

You agree to these terms and conditions by checking the consent box via the online form. By checking the consent form, you confirm that you are aware of the privacy policy and that you accept it in its entirety.

The administrator is entitled to change these conditions. It will publish the new version of the Privacy Policy on its website and will also send the new version of the Privacy Policy to the email address you have provided to the Controller.

These terms and conditions take effect on 01.01.2021. If you have any questions or comments, please contact us.